We’ve all been there. Looking at the broadband bill thinking “Are you joking, that’s well overpriced”
But it turns out broadband in the UK is much cheaper and faster than most consumers believe, according to a new study.
Research by Alphr.com, and BDRC Continental’s study, found that broadband in the UK is both impressively quick and highly cost effective.
What about the proof?
The study analysed 3,351 broadband packages from 196 countries from 18 August to 12 October 2017, and found that the UK had the eighth cheapest broadband out of 28 countries in Western Europe. While Italy came in top spot being the cheapest, at only £20.71 a month. Germany second at £24.43 a month. The average price for the UK is £29.21 a month.
If we think more globally, the UK is one of the cheapest broadband providers in the world, sitting in the top third. Coming behind countries like Iran and Syria, as well as former USSR countries, but these all have slower broadband speeds. We beat the Netherlands, Spain, Greece and Ireland.
A very common perception with UK consumers is that we have awful, expensive, overpriced broadband. Perhaps that’s just because we are an entitled society, or perhaps we Brits just don’t like to part with or cash. Whatever the reason, it appears it’s simply not true.
What’s wrong with our broadband services then?
The trouble is for UK consumers, there is still a significant number of people who feel they are paying too much for a service that’s less than adequate. This is mainly down to adverts stating speeds that are really only available for a small 10% of their customers, out of peak times. Naturally, we expect those speeds from our own broadband’s, and it’s something we just won’t get. However, thankfully the ASA have just put a stop to this false advertising and companies now have to state speeds for 50% of customers, at peak times.
The UK is doing considerably better than the majority of countries, given our open marketplace, cheap broadband deals and the so called superfast speeds to almost 96% of homes. It’s not a bad position to be in.
Who’s the cheapest and most expensive if it’s not us?
On average, Iran offers the cheapest broadband prices at £4.09 a month. Six of the top ten countries with the cheapest broadband belong to a group of former USSR countries, including the Russian Federation at £7.10 a month. That sounds like an amazing deal, but with broadband speeds being so slow, the UK would never cope. We are drastically more dependent on our super fast broadband speeds.
Sub-Saharan Africa performed the worst as almost all 31 of the continent’s countries were in the most expensive half of the results. The cheapest was Réunion at £21.56 a month.
The top eight countries with the cheapest broadband in Western Europe include Italy at £20.71 a month, Germany at £24.43, Denmark at £25.75, France with £26.06, Isle of Man at £27.02, the Åland Islands at £27.99 and finally, San Marino at £28.55.
Canada offers the cheapest broadband in North America at US$54.92, equivalent to £39.45 a month, with the United States costing US$66.17 a month, equivalent to £47.51.
But all of the countries in Oceania found themselves hovering in the most expensive half of the table. Broadband in Australia costs £43.35 a month and the most expensive Oceanic country, Papua New Guinea, costs a staggering £428.49 a month. The country with the most expensive broadband was Burkina Faso at a painful £690.60 a month.
I’d like to say a big thank you to the UK for not charging the same as Papua New Guinea and Burkina Faso, both of which have made my eyes water.